The Rise in Search From the Over 65s

With more people looking online via their smartphones, there's never been a more important time to ensure that your website can be used by people of all ages. This includes those with less web experience who tend to get relatives to buy products for them from trusted sources like Amazon.

In this blog post, we'll discuss why it's important to have a website that is optimised for mobile use and how marketplaces like Hemp Path can help you reach a wider audience.

Do the over 65s use search engines a lot?

A recent study has shown that the over-65s are the fastest-growing demographic when it comes to using search engines. This is likely due to the fact that more of this age group are now online thanks to the proliferation of smartphones in developed countries. In addition, this age group is also more likely to use search engines for tasks such as research and shopping.

As a result, it is clear that if your website is not optimised for mobile devices or if it is not easy to use, you could be missing out on a valuable customer base.

The Importance of Mobile Optimisation

In 2017, nearly 60% of internet users worldwide accessed the internet via their smartphones. This trend has only continued to grow in recent years, with Statista projecting that mobile phone internet usage will surpass desktop internet usage by 2025.

What does this mean for businesses with an online presence?

It means that having a website that is optimised for mobile use is no longer a nice-to-have—it's a necessity. If your website is not optimised for mobile, you risk losing out on a significant portion of your potential customer base.

Fortunately, there are plenty of resources available to help you make sure your site is mobile-friendly. Google's Mobile-Friendly Test is a free tool that allows you to quickly and easily check whether your site meets Google's standards for mobile-friendliness. And if it doesn't, don't worry—there are plenty of ways to fix it.

How can I make my website more accessible to those over 65s?

As the digital world has evolved, so too has the way in which we access the internet. No longer are we tethered to desktop computers; now, we can go online whenever and wherever we want thanks to the ubiquity of smartphones. This shift has led to a change in consumer behaviour, with more and more people using their phones to search for products and services instead of going through traditional channels.

One group that has seen a particularly significant increase in their use of search engines is seniors. A study conducted by Pew Research Center found that 65% of seniors now use the internet, up from just 14% in 2000. This rise in usage is due in part to the fact that seniors are living longer and staying healthier for longer, but it's also due to the increasing availability of mobile devices and improved usability.

Many seniors are relatively new to the smartphone game and may not be as tech-savvy as their younger counterparts. That's why it's important to have a website that can be used by everyone, regardless of their level of experience. Here are some tips for making your site senior-friendly:

Make sure your text is large enough to be easily readable; consider using a font size of at least 16px.

Use clear and concise language; avoid jargon or industry-specific terms that could confuse visitors.

Keep your navigation simple; use drop-down menus sparingly and make sure buttons and links are clearly labelled. Include plenty of white space on your pages to make them less cluttered and easier on the eyes.

Selling on Marketplaces

In addition to having a mobile-friendly website, another great way to reach more customers is by selling on marketplace sites like hemppath.com. Hemp Path is an online marketplace dedicated to hemp and CBD products, making it the perfect place to sell hemp-based wellness products like topicals, skin care, and supplements.

Not only does Hemp Path give you access to millions of potential customers who might not otherwise find your products, but it also takes care of things like payment processing and customer service so you can focus on running your business. And because Hemp Path offers free signups and listing fees, there's no risk involved in joining—it's simply a great way to reach a wider audience and boost your sales.

Conclusion

Making your website senior-friendly is important not only for ethical reasons but also for business ones; as the population ages, those in the 65+ age bracket are only going to become more active online. By following the tips above, you can ensure that your site is accessible to everyone, regardless of their level of tech expertise.

As the number of people accessing the internet via their smartphones continues to grow, it's more important than ever to have a website that is optimised for mobile use. Not only will this help you attract more visitors to your site, but it will also help you retain existing customers and build trust with potential new ones.

In addition to having a mobile-friendly website, another great way to reach more customers is by selling on marketplace sites like Hemp Path. Hemp Path gives you access to millions of potential customers who might not otherwise find your products and takes care of things like payment processing and customer service so you can focus on running your business.

 

This article was written by Reika
6 October 2022
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