People are turning to products such as CBD to help with conditions such as anxiety and depression, among other things. It is expected that by September 2021, the number of people shopping for cannabis-based products on the internet will have increased significantly, and that awareness of plant-based medicines will have spread to an increasing number of households.
The plant appears to have been busy spreading the love while the world was being torn apart by the pandemic; many people appear to have discovered her while they were stuck at home working or caring for loved ones. According to research, cannabis consumption increased dramatically during the lockdown, and many people have stopped taking prescription medications and consuming alcoholic beverages. Honestly, if that isn't the definition of a silver lining, I don't know what is.
We began making improvements to our e-commerce platforms at the same time that the lockdown began. We were preparing for another year of growth at the same time. Unfortunately, the universe had other plans for us and instead chose to send us on a self-care journey in which we were encouraged to bring our minds and bodies into balance. Months passed, and even though we were experiencing a particularly hectic period, we took the time to strengthen our foundations, which we now realise was one of the most important things we could have done.
If you fast forward a year, you'll notice that things are very different here. We have gained a great deal of knowledge, we have triumphed, we have suffered greatly, we have cried, we have struggled, but we have gained tremendously! There were times when we were on the verge of abandoning the ship. I believe there were times when we did, but we always managed to get back up and try again! We were met with every obstacle imaginable in our quest to reach our destination. It's undoubtedly a story that will be turned into a book at some point.
The digital landscape is ever-changing, and businesses need to change to stay relevant. This is especially true for businesses in the hemp industry, as CBD and hemp products are still relatively new and poorly understood by the general public. For these businesses, a well-executed SEO strategy is essential to ensure long-term success.
CBD and hemp-based products are becoming more and more popular as people learn about the many potential health benefits of CBD. However, these products are still relatively new and poorly understood by the general public. This lack of understanding can make it difficult for consumers to find reliable information about CBD and hemp products online.
This is where SEO comes in. A well-executed SEO strategy can help your business be found online by consumers who are looking for reliable information about CBD and hemp products. By optimizing your website for search engines, you can ensure that your business is visible to those who are most likely to be interested in your products.
In addition to helping you attract new customers, SEO can also help you build trust and credibility with your target audience. This is because SEO can help you create relevant, accurate, and informative content. When people see that you are an authoritative source of information about CBD and hemp products, they will be more likely to do business with you.
Achieving long-term success in the digital world requires a commitment to continuously evolve with the times. For businesses in the CBD and hemp industry, this means keeping up with the latest trends in SEO. By staying up-to-date on the latest changes in search engine algorithms, you can ensure that your business always has a strong online presence.
We're seeing a surge in demand for all things hemp. CBD oil, hemp clothing, and even hemp building materials are all becoming more popular as consumers become more knowledgeable about the many benefits of this versatile plant.
As the demand for hemp-based products grows, so too does the need for good SEO. Search Engine Optimization is vital for any business that wants to be found online, but it's especially important for businesses in the hemp industry. Why? Because the potential customer base for hemp products is HUGE. But they're not all going to find your website on their own. That's where SEO comes in.
Good SEO will help you rank higher in search engine results pages (SERPs), making it more likely that people searching for hemp products will find your website. And once they're there, it's up to you to convert them into customers! But don't worry, we'll get into some tips for doing just that a little later on. First, let's take a look at some of the trends we're seeing in the world of hemp product searches.
There are a few key trends that we're seeing when it comes to searches for hemp products online. First, there's a growing interest in CBD oil. This is likely due to the fact that CBD oil has been shown to provide a wide range of health benefits, from pain relief to reducing anxiety and depression. As more and more people learn about the benefits of CBD oil, we expect searches for this product to continue to rise.
Another popular search term is "hemp clothing." Hemp clothes are becoming more popular as consumers learn about the many benefits of this sustainable fabric. Hemp is strong and durable yet soft and comfortable, making it an ideal material for clothing. It's also environmentally friendly, as it requires very little water or chemicals to grow. We expect searches for "hemp clothing" to continue to grow as sustainability becomes increasingly important to consumers.
Finally, we're seeing a growing interest in "hemp building materials." Hempcrete—a mix of chopped hemp stalks and lime—is being used more and more as an eco-friendly alternative to traditional concrete. And as awareness of the benefits of using natural building materials grows, we expect searches for "hemp building materials" to increase as well.
The future of hemp products online is looking bright! With increasing legalisation and increasing consumer awareness, we expect the demand for all things hemp to continue to grow. This means big opportunities for businesses in the hemp industry—but only if you have a good SEO strategy in place. So if you want your business to be found online by people searching for hemp products, make sure you invest in good SEO! It'll be worth it in the long run.
SEO is essential for businesses in the CBD and hemp industry that want to achieve long-term success online. By optimizing your website for search engines, you can ensure that your business is visible to those who are most likely to be interested in your products. In addition, SEO can also help you build trust and credibility with your target audience. Achieving long-term success in the digital world requires a commitment to continuously evolve with the times. For businesses in the CBD and hemp industry, this means keeping up with the latest trends in SEO.
I made a prediction and had a gut feeling about where this exciting industry might end up in the future, even though it was in the year 2019. I must admit that I have never witnessed an industry grow at such a rapid pace, and when I say rapid, I am referring to the number of new businesses entering the market and the number of existing businesses pivoting to find their place within it. Some were only around for a short time, while others are still around today, and still, others have sold out and retired!
While it is a wonderful place to be, it can also be one of the most difficult to be in at times. In the interest of not disclosing too much, we have met some truly vicious individuals who are cunning, lying, manipulative, and outright nasty. They will do anything to stop you in your tracks. It was a completely different experience from anything I had previously encountered in my many years of business, and it took me some time to toughen up, to put it mildly.
As I type this, the market is expanding, and we had to get creative in order to create something that would leave a legacy, that would stand the test of time, and that would be long-lasting; we had to think outside the box and create something that no one else had done before, while also putting our own unique spin on it.
Following our hands-on experience with e-Commerce, understanding the market, and learning what the industry required, we came up with something that was written in our business plan but would not be implemented for another year or so.
hemppath.com is a cannabis, hemp and wellbeing-focused marketplace dedicated to assisting people in their search for cannabis-related goods and experiences. A marketplace where brands, manufacturers, and sellers can list their products and advertise them to customers all over the world.
Let's see where this leads us; the journey is beginning to become more exciting...
To discuss your own digital marketing strategy, please contact us and arrange to speak with our Founder.