Technical SEO Audits - What they are and what they can uncover

Using Technical Data To Improve Your Digital Marketing Strategy

Are you happy with your website's performance? Have you ever looked at your brand, or website and discovered that you're just like every other brand? If so, you're not alone.

In today's highly competitive marketplace, it's more important than ever to make sure your website and digital marketing efforts are up to a high standard. If you're not seeing the traffic or conversion numbers you’d like, then it could be time for a technical SEO audit.

By discovering the areas where your website needs improvement, you can make the necessary changes to help you outperform your competitors and improve your organic search visibility.

But what exactly do these audits entail?

Let's take a closer look at what you can expect from a technical SEO audit and how it can improve your website's performance.

technical seo audit wecann

What is a Technical SEO Audit?

These audits are in-depth, comprehensive reviews of a website’s architecture and code that allows you to discover opportunities to improve search engine visibility. You can also identify any issues that could be holding you back from achieving other digital marketing goals. These audits tend to examine your website's design, functionality, content, and most importantly, its level of search engine optimisation.

There are many different types of SEO audits, but the most important thing is to find one that will give you comprehensive data that you can understand, and most importantly action!

The person carrying out the audit will use a variety of tools and methods to assess your website and its current performance. They will then provide you with a report detailing their findings and recommendations.

How do we carry out our Technical SEO Audit (and other things thrown in)

What makes our in-house audit special is, we carry out a comprehensive technical audit that examines your website’s technical aspects and identifies areas where your website is not meeting Google’s standards, but at the same time, we also examine your website’s design and usability which is better known as a website audit. We find that the two combined make up for a complete, comprehensive audit that will help improve your website’s overall performance, Google visibility and ranking in search results that help you attract more organic traffic and help you achieve your business goals.

What do a website and SEO technical audit include?

A technical SEO audit covers everything from your website's design and development to its content and usability. Here are some of the main areas that will be covered in a technical SEO audit:

  • Website design: This includes assessing your website's overall look and feel, navigation, layout, etc. The auditor will also check to see if your website is responsive (i.e. if it scales correctly on mobile devices).
  • Website functionality: This covers things like contact forms, payment gateway integration, e-commerce functionality, etc.
  • Site structure: Is your website easy to navigate? Do your pages have unique, keyword-rich titles? Are your pages properly linked together?
  • Technical factors: Is your website mobile-friendly? Is your site loading quickly? Do you have any broken links or errors in your code?
  • Website content: The auditor will check for errors, duplicate content, thin content, keyword stuffing, etc.
  • Search Engine Optimisation (SEO): This is probably the most important part of the audit. The auditor will check your website's code for any technical errors that could be holding back your rankings in the search engines. They will also assess your on-page optimisation (i.e. title tags, meta descriptions, etc.) as well as your off-page optimisation (i.e. backlinks, social signals, etc.).
  • On-page optimisation: Are you using the right keywords on your pages? Are your titles and descriptions effective?
  • Off-page optimisation: Do you have high-quality backlinks from other websites? Are you active on social media?

These are just some of the factors that will be considered in a technical SEO audit. Once the audit is complete, you'll receive a report detailing all of the areas where your website needs improvement. From there, you can work with your team to make the necessary changes to improve your search engine visibility.

Conclusion:

A website and SEO technical audit can uncover many problems that you may not have even been aware of. If you're not happy with the performance of your website or digital marketing efforts, consider conducting a technical SEO audit or website audit.

Once you know what the issues are, you can start taking steps to fix them and improve your digital marketing efforts. By uncovering the areas where your website or digital marketing strategy needs improvement, you can make the necessary changes to help you stand out from the crowd and improve your online visibility.

If you're not sure where to start or don't have the time to do it yourself, consider hiring a professional audit firm to do it for you.

Not sure where to start? Check out our SEO page & request a FREE SEO audit or contact wecann today - we would be happy to help!

 

This article was written by Reika
24 October 2022
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