wecann

Search Engine Optimisation FOR

CBD, CANNABIS & WELLBEING BRANDS

Increasing your organic reach.

What is SEO and why is it important to your business?

If you have a website and wondered why you are still not making sales, chances are your website are not being seen by people online or your prospects. If your prospects are not seeing your website, you will have fewer opportunities to convert them into customers.

With SEO (Search Engine Optimisation), you can bring in more customers, have better conversion rates, build your brand's awareness and stay on top of your competition. SEO drives the most traffic, and it is one of the highest converters of sales.

Many other important factors make SEO important to your business online. 

Here is a list of how SEO can help your business:

Visibility and rankings: Did you know that "organic search" is usually the primary source of website traffic, and it tends to generate more enquiries and sales? This is why visibility and rankings are important. The higher you rank on a SERP (search engine result page), the more likely your prospects will see and click through to your website. It is important to understand that many users don't click past the first search engine result page.

Authority: This means that your website is relevant, high quality and most importantly, trustworthy. Your website will rank higher if it has more authority. Users and prospects will trust your brand more.
Better User Experience: To improve SEO, your website needs to be high quality, from great content, website loading speed and website responsiveness. Can you imagine what it would feel like to wait for more than 5 seconds to load a website? Or if the website won't display properly or it is difficult to read and navigate? Will you return to a website like that? When you consider these factors, you can see why an SEO-optimised website directly affects your conversion rates.
Stay ahead of the competition: If you compare an optimised website with a non-optimised website from two businesses from the same industry who are equal, it is easy to see that the company that will attract more customers to their website from local searches is the company with an SEO-optimised website, which in turn allows that company to grow faster and become more successful.
SEO should be a vital part of your long-term marketing and business strategy because it is that powerful.

A fresh approach to SEO

When developing and implementing SEO campaigns for CBD, Cannabis & Wellbeing brands, we take a unique approach and think very much outside the box. With the space becoming extremely competitive, it's sometimes good to adopt a different mindset and find alternative methods when analysing data and interpreting it. 

Data is key and underpins a good SEO campaign, so we all must understand it together. Some of the golden nuggets that can be found within Google Analytics, Search Console and other helpful tools can really help us to create much more optimised and rewarding campaigns, applying methods that your competitors. are unlikely to think of.

If you're ready to take a deep dive into all that SEO can bring, then don't hesitate to get in touch with us below and arrange a call with one of our team.

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