Search Engine Optimisation for CBD, Hemp & Wellbeing Products

Driving organic traffic from search engines to your website.

If you have a website and wondered why you are still not making sales, chances are your website are not being seen by people online or your prospects. If your prospects are not seeing your website, you will have fewer opportunities to convert them into customers.
With SEO (Search Engine Optimisation), you can bring in more customers, have better conversion rates, build your brand's awareness and stay on top of your competition. SEO drives the most traffic, and it is one of the highest converters of sales.

SEO for CBD, Hemp & Wellbeing
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How SEO Can Help Your Business

How SEO Can Help Your Business

Did you know that "organic search" is usually the primary source of website traffic, and it tends to generate more enquiries and sales? This is why visibility and rankings are important. 

The higher you rank on a SERP (search engine result page), the more likely your prospects will see and click through to your website. It is important to understand that many users don't click past the first search engine result page.

Developing "Authority" means that your website is relevant, high quality and most importantly, trustworthy. Your website will rank higher if it has more authority. Users and prospects will trust your brand more.

User Experience for SEO

To improve SEO, your website needs to be high quality, from great content, website loading speed and website responsiveness. 

Can you imagine what it would feel like to wait for more than 5 seconds to load a website? Or if the website won't display properly or it is difficult to read and navigate? 

Will you return to a website like that? When you consider these factors, you can see why an SEO-optimised website directly affects your conversion rates.
User Experience for SEO
Taking A Fresh Approach to SEO
Keyword Discovery
Keyword research is an important part of any SEO strategy because it provides us with a baseline. People will use various keywords to find the products and services you offer, and they are not always the ones you might think. We must consider specific problems or situations that may prompt a person to search. The following stage will involve creating a comprehensive list of keywords and target areas, which helps to create a sitemap and content strategy. Both parties must understand why the keywords were chosen. 
Content & Technical Audit
A technical SEO & content audit is a process in which we check your website’s SEO technical and content aspects. We dive deep into the health of your website and find out what the best fixes are needed to improve it. The data we gather here will allow us to analyse the content of your website and determine which content to keep as-is, which to improve, and which to remove or consolidate. Many important factors need to be considered, such as duplicate content, HTML tags, on-site SEO data, the speed of your website, and much more.
SEO: The Basics
Before we dive in, there are some basic tasks that we carry out before anything else. This is to ensure that we are happy with the website, and gives us time to install software such as Google Analytics and Search Console. We will also carry out any minor improvements or install any plugins we feel are vital to the success of your SEO campaign. 
Crawling & Indexing
A content development process encompasses everything related to developing new content for a website from start to finish. Good content can only get you to the point – nobody will see the website you developed for weeks without the right strategy or promotion methods.
Meta & Structured Data
Link building is the process of getting other websites to link to yours. To navigate between pages on the internet, users use a hyperlink. Search engines will crawl links between pages on your website as well as links between websites.
Content Optimisation
Communicating online, meeting customer needs, and building trust before establishing a direct relationship are all viable strategies when building a business through social media. Moreover, you have the opportunity to meet clients and create rapport in a relaxed environment.
Mobile Optimisation
In our experience, mobile visitors can account for more than half of all website traffic. Many more people are now accessing the internet and searching for products and services via their mobile phone browsers. It is critical to consider how your website loads and functions on all major devices, as this will impact your SEO rankings on mobile. Our responsibility is to ensure that your website runs smoothly, passes the Google Mobile-Friendly Test, and delights your potential customers.
Speed Optimisation
Search engines love to see that you have made a conscious effort to provide information to your visitors promptly and that your website does not take an eternity to load. Isn't it true that there's nothing worse than a slow site? We will ensure that your site passes Google's Core Web Vitals Assessment, is free of rogue and bulky code, and address any potential speed traps. Speed optimization can significantly improve your SEO rankings while also contributing to a good user experience.
Competitive Link Building
Using the data from the competitor analysis, we can begin to place links in the same areas as your competitors while also looking for other high ranking, high authority websites to place links on. We must create a solid backlink structure and ensure that these links are not removed to improve rankings. Furthermore, as time passes, websites that currently link to you may be closed down or cease trading, necessitating replacing those links.
Linkbait Development & Online PR
Linkbait can be tricky at times, but it is extremely effective when it comes to your SEO. Linkbait is a collaborative effort in which we create unique content that may pique bloggers and media outlets' interest to spread this content across the web and generate several new backlinks to your website. We need to regularly build new relationships with online journalists and bloggers looking for content on topics related to the cannabis, hemp and wellbeing space. 
Blogging
While we work to increase traffic to your new website, we must update your blog regularly. This is always best done in collaboration with the client and under the supervision of our team to ensure that all posts are optimised for search engines and social media. We recommend scheduling several new posts throughout the SEO campaign, targeting certain long-tail keywords or search queries.
Monitoring & Reporting
We will closely monitor all incoming traffic to your website using Google Analytics & Search Console, allowing us to track the performance of your campaign. This will provide us with important data such as keyword traffic, click-through rates, time spent on a page, conversions, and much more. We will review this data regularly, allowing us to make the necessary improvements to your SEO campaign.
Let's Chat
Your search engine rankings are a vital part of your growth. We'd love to hear from you and help improve them so that your online business starts to flourish.

Please get in touch with us via the following form, and our Founder will arrange a call to discuss the next steps. 

Have a great day, and thanks for checking us out.

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