Combining Analytical Techniques Using Google Search Console

Google Search Console

When you need search information for your website directly from the search engine, GSC is the place to go. It can be utilised to help you improve your SEO and organic visitors. Here's how to do it:

Your website's links

Google uses links to make sense of the internet; therefore, this is one of the essential components of its algorithm. This feature lets you see who links to your site and what content is getting the most attention. The frequency with which your material is externally linked impacts your SEO and SERP rankings, so keep this in mind.

GSC also has an internal link tool that can assist you in understanding how Google crawls your site. It would help if you searched for pages that are either performing well or poorly. This can be done by first sorting the pages with the most links, then the pages with the fewest, to see which pages are connected to and which aren't. If one of your pages has the least links and is underperforming, Google may be misinterpreting your internal links.

Search Analytics and Keyword Queries

The search analytics report can give you valuable insight into how well your site performs in Google Search. It will split down inquiries, clicks, impressions, CTR, and position for a better understanding. This report includes a list of the most popular Google keyword searches. It also displays your current ranking position, the number of clicks, impressions, and click-through rate (CTR) that each of these terms has generated for your website. It's critical to note that the keywords on your website should reflect your company's mission. If this isn't the case, you should reconsider your keyword selection.

Performance on mobile devices

Following Google's announcement in March 2018 of mobile-first indexing, you must have a mobile-friendly website! Search Console will notify you of any usability concerns Google finds on your site under the heading 'Mobile Usability.' You may then move quickly to correct the issues, ensuring that your offering is constantly performing at its peak.

What can Google Analytics help you track?

Google Analytics offers a plethora of metrics to monitor. Keep in mind that some of these measures are more significant than others, depending on your business goals. When it comes to determining how well your website is performing and who is visiting it, Google Analytics is the tool to use. The following are some of the highlights:

The effectiveness of your landing page

This is your opportunity to convert a visitor to a buyer once they arrive on your landing page. Google Analytics can help you figure out which of your landing pages effectively accomplish your goals.

Demographics of the audience

Do you know who you're talking to? Are they primarily men, perhaps 40-something businesswomen or young professionals? The audience demographics feature lets you see who is visiting your site. You can inform your content strategy and generate more relevant and exciting materials for your target audience.

Acquisition

We spend so much effort optimising for search to attract people to come to your site and convert. This Google Analytics feature will assist you in determining where your visitors are coming from and how they find you. The following categories are used to categorise visitors:

  • Users who type your domain into their browser directly are known as direct users.
  • Users who came to your site through another source, such as a website or blog, are referrals.
  • Users that conducted a search and found your website in the SERPs are known as organic users.
  • Users that find your site through a social media network are known as social media users.
  • Email: These are the people who came to your site after clicking on a link in an email.

Summary

To summarise, Google Analytics focuses on users, assisting you in determining who visits your site, what they do there, and how they find you. It's an excellent approach to figuring out what's going on with your website and SEO so you can figure out where you can improve. 

On the other hand, Google Search Console keeps you informed about your SEO performance, organic ranking, and technicalities - think of it as a website's health checkup. 

When Google Search Console alerts us to potential website issues, we analyse the recommendation and decide whether or not modifications are required. Based on the recommendation, we can also decide whether or not the assignment is a development or SEO task.

You can see what's working well and what needs to be improved by combining these analytical techniques.

This article was written by Reika
2 February 2022
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