The Rising Cost of Cannabis Domain Names

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As the cannabis industry continues to grow and evolve, so too does the demand for cannabis domain names. This has led to an increase in prices, with some cannabis-related domains selling for millions of dollars. While this trend is good news for domain companies, it can be a major obstacle for low-budget startups.

We take a closer look at the rising costs of cannabis-related domain names and their impact on the cannabis industry.

The Impact on Startups and Small Businesses

The high cost of cannabis domain names can make it difficult for startups and small businesses in the cannabis industry to establish a strong online presence. A domain name is a crucial part of building a recognisable brand, and without one, you may struggle to attract customers and compete with larger, established companies. Additionally, the high cost of cannabis-related domains can stifle innovation and competition within the industry.

For example, many cannabis startups may have to settle for less memorable or less desirable domain names due to the high cost of more desirable options. This can make it more difficult for these companies to establish a strong brand and attract customers. Furthermore, many of these startups may not be able to afford the high cost of cannabis-related domains, which can limit the diversity of products and services available in the market.

Pricing Strategies of Domain Registrars

In addition to the high cost of cannabis domains, some domain registrars have also been known to hike up prices for short, catchy cannabis-specific names.

This pricing strategy can make it even more difficult for startups and small businesses in the cannabis industry to secure an online presence. These types of domain names are often essential for building a recognizable brand, and their high cost can be a major obstacle for companies with limited budgets.

Furthermore, this type of pricing strategy can also lead to a lack of competition in the industry, as only large companies with deep pockets will be able to afford these premium domains. This can limit the diversity of products and services in the market, and stifle innovation and progress within the industry.

The Role of Domain Squatting

Another factor contributing to the high cost of cannabis-related domain names is the practice of “domain squatting.” This refers to the practice of registering domain names with the intent of selling them at a later date, often at a significant profit. This can lead to a shortage of available cannabis-related domain names, and drive up prices for those that are available.

It’s not uncommon to see people or companies registering domains, with no intention of using them. This can make it difficult for legitimate cannabis companies to secure a desired domain name, and can drive up prices for those that are available.

The Way Forward

It’s important for domain registrars and the industry as a whole to find a balance between the needs of domain companies and the needs of cannabis startups.

Some possible solutions include:

  • Regulating the practice of domain squatting to prevent individuals and companies from hoarding large numbers of domain names.

  • Providing incentives for domain registrars to offer lower prices for domain names to startups and small businesses.

  • Encouraging the use of new domain name extensions. Ones such as .cannabis or .hemp, which could potentially increase the availability of desirable domain names.

  • Creating a marketplace where legitimate cannabis companies can purchase desired domain names at fair market value, rather than being forced to pay exorbitant prices to domain squatters.

  • Providing educational resources and support for startups and small businesses in the cannabis industry to help them navigate the domain name registration process and secure a desirable domain name at an affordable price.

Conclusion

The rising costs of cannabis-related domain names can be a major obstacle for startups and small businesses. The high cost of these domains can make it difficult for people to establish a strong online presence and build a recognizable brand. Additionally, some domain registrars have been known to hike up prices for short, catchy cannabis-specific names, further exacerbating the issue.

It’s important for registrars and the industry as a whole to find a balance between the needs of domain companies and the needs of cannabis and CBD startups. It’s important that innovation and competition can thrive.

Author

David

David is the founder of wecann and has 18+ years of experience in digital marketing and business development.
Cannabis Domain Names
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